Small Giants works in service of building an economy and society that supports human flourishing while living in harmony with the natural world. We call this The Next Economy.
The Next Economy guides us as both a set of operational principals and a north star, and has been developed and informed from the foundational work of Kate Raworth’s pioneering concept, Doughnut Economics, which offers a model for what it means for humanity to thrive in the 21st century.
The doughnut (image across) consists of two concentric rings: a social foundation, to ensure that no one is left falling short on life’s essentials, and an ecological ceiling, to ensure that humanity does not collectively overshoot the planetary boundaries that protect Earth's life-supporting systems. Between these two sets of boundaries lies a doughnut-shaped space that is both ecologically safe and socially just: a space in which humanity can thrive.